What is Facebook Ads?

Here’s a clear write-up for you:

Facebook Ads is an online advertising platform created by Meta (formerly Facebook) that allows businesses, brands, and individuals to promote their products or services on Facebook, Instagram, Messenger, and Audience Network.

Key Features of Facebook Ads:

1. Targeted Advertising – You can reach people based on age, gender, location, interests, behaviors, and more.
2. Multiple Ad Formats – Includes image ads, video ads, carousel ads, story ads, and collection ads.
3. Budget Control – You can set a daily or lifetime budget according to your needs.
4. Performance Tracking – Facebook Ads Manager provides insights (clicks, impressions, conversions, etc.) to measure results.
5. Retargeting – Helps show ads to people who already interacted with your business.

Goal of Facebook Ads:
To increase brand awareness, generate leads, drive traffic, boost sales, and grow business visibility through highly targeted campaigns.

Do you want me to make this short & simple (2–3 lines for beginners) or detailed like for professional training material?