What is SEO?
SEO (Search Engine Optimization) is a digital marketing strategy used to increase a website’s ranking in search engine results pages (SERPs). It involves optimizing website content, structure, and technical elements to make it more attractive to search engines.
Main Components of SEO:
- On-Page SEO – Optimizing content, titles, headings, images, and keywords on a website.
- Off-Page SEO – Building backlinks, brand authority, and social signals.
- Technical SEO – Improving website speed, mobile-friendliness, indexing, and crawlability.
- Content SEO – Creating high-quality, keyword-rich, and user-friendly content.
Goal of SEO:
To attract organic (non-paid) traffic, improve visibility, and drive potential customers to a website.
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